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![Illustration for the article "Brands: Act Like a Robot, Be Treated Like One", exploring AI-generated content, human creativity, and the future of marketing]()
Brands: Act Like a Robot, Be Treated Like One
The Dead Internet series, Part I: Consumers are adapting to a synthetic internet. Marketing organisations have to adapt, too.
TL;DR: As consumers adjust to an internet saturated with synthetic content, marketing & communications leaders face a different challenge. AI adoption matters, but so do the human capabilities that become more valuable because of it. The teams that thrive will invest in both.
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